This Founder Has a Can, a Brand, and a Plan
October 15, 2022
Liquid Death recently raised their Series D with a $700M valuation.
Mike Cessario of Liquid Death has built the fastest-growing water brand on the strength of one great joke… and we could not be more excited to be a part of it.
“The only chance we had at survival was if someone got this in their hand, took a photo, and put it on social like, ‘Oh, my god. What is this?’ ” Cessario says. “Or, if it’s on a shelf, where you have two seconds, what product do people look at and think, ‘What is that?’ Once someone asks that, we’ve won.”
