Dan Gluck on our Rebrand to GroundForce Capital

August 1, 2023

We have an excit­ing announce­ment:

Pow­er­Plant Part­ners is now Ground­Force Cap­i­tal! 

A few thoughts on our rebrand and vision for the future of the firm:

When I joined Pow­er­Plant in 2018, I was excit­ed about cap­i­tal­iz­ing on a mas­sive invest­ment oppor­tu­ni­ty and inspired by our mis­sion.

Health and fit­ness have for­ev­er ignit­ed an intense pas­sion with­in me, and the mere prospect of chan­nel­ing that fer­vor into the realm of invest­ments was exhil­a­rat­ing. More­over, my unwa­ver­ing com­mit­ment to the envi­ron­ment pro­pelled me to con­front the for­mi­da­ble chal­lenge of cli­mate change head on. 

Plant-based food was a big invest­ment oppor­tu­ni­ty, but I also believed our firm’s strat­e­gy could expand and make an impact far beyond our ini­tial sec­tor focus.

My vision has always been to grow Pow­er­Plant into a large asset man­age­ment firm, and that’s exact­ly what we’re now doing as Ground­Force.

We’ll con­tin­ue to invest in growth-stage con­sumer-fac­ing com­pa­nies out of our cur­rent fund, Ground­Force Growth I, includ­ing plant-based food, but we’re now expand­ing our strat­e­gy to invest more broad­ly in food-relat­ed com­pa­nies tack­ling big issues tied to human and plan­e­tary health.

Ground­Force will also be invest­ing in sec­tors such as:

• Ag-tech
• Decar­boniza­tion
• Sup­ply chain
• Agri­cul­ture 
• Low-emis­sion man­u­fac­tur­ing and pro­duc­tion

Our mis­sion is to uti­lize invest­ing as a force for good.

We’re doing that by enabling com­pa­nies that are cat­alyz­ing the tran­si­tion to low­er car­bon and regen­er­a­tive food pro­duc­tion.

We have a mas­sive oppor­tu­ni­ty to pro­mote health­i­er, sus­tain­able lifestyles, while cre­at­ing bil­lions of dol­lars of eco­nom­ic val­ue. Gen­er­at­ing returns and mak­ing an impact is why I get out of bed every­day ener­gized. 

With our world-class team, years of expe­ri­ence and a remark­able col­lec­tive of founders, CEOs, exec­u­tives, advi­sors and investors, there’s nev­er been a bet­ter time for us to do this.

That’s why I’m so excit­ed about the future Ground­Force.

Onward!