This Founder Has a Can, a Brand, and a Plan

October 14, 2022

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Liq­uid Death recent­ly raised their Series D with a $700M val­u­a­tion.

Mike Ces­sario of Liq­uid Death has built the fastest-grow­ing water brand on the strength of one great joke… and we could not be more excit­ed to be a part of it.

Mike Cessario, CEO and co-founder of Liquid Death.

“The only chance we had at sur­vival was if some­one got this in their hand, took a pho­to, and put it on social like, ‘Oh, my god. What is this?’ ” Ces­sario says. “Or, if it’s on a shelf, where you have two sec­onds, what prod­uct do peo­ple look at and think, ‘What is that?’ Once some­one asks that, we’ve won.”

Read more on Inc.com.

Read more on Axios.com

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