GroundForce Capital is a founder-led investment firm backing the bold brands, technologies, and services driving the future of consumer products.
We focus on growth-stage companies that are reshaping how people live, eat, and care for themselves. We invest in the future of health, wellness, and better living at scale.
We grow the bold brands, technologies, and services shaping a stronger, healthier future
Our Mission
We believe we are living through a once-in-a-generation shift in how people live, eat, and care for themselves. The bold brands, technologies, and services driving this transformation are defining the future of health and wellness.
GroundForce Capital’s mission is to accelerate that future. We deliver capital, operating expertise, and a powerful network to founders and operators building breakout companies. Our role is to help them scale smarter, faster, and with greater impact.
Together, we believe these companies are creating healthier lives, stronger communities, and more conscious ways of living.
Featured Partner
Ggiata
Ggiata Delicatessen is a fine-casual food brand that serves authentic Italian-Style deli fare drawing inspiration from traditional East Coast neighborhood delis.
Bobbie is one of the first organic, "European-style" infant formula companies that is manufactured in the U.S. and meets all U.S. FDA requirements. It is one of the only female and mom-founded infant formula brand in the U.S. market.
Thistle is a next generation food and beverage company that aims to make eating nutritious, plant-based foods incredibly delicious, convenient, and accessible by delivering fresh, ready-to-enjoy plant-centric meals straight to your doorstep.
Designed to eliminate food spoilage and reduce reliance on chemicals, Apeel creates edible products by using natural plant-based technologies to protect crops and reduce food, water, and energy waste.
OWYN is a top 8 allergen free, 100% plant-based beverage platform. They offer nutrient-rich beverages across plant-based protein, meal replacements, and alternative milks. OWYN uses a clean, allergen-free supply chain to craft their shelf-stable products.
Thrive Market improves consumer access to healthy foods by providing its members direct delivery of curated natural, non-GMO foods at wholesale prices. Thrive Market also gives a free membership to a low-income American family for every paid membership.
